Love it or hate it, the Ferrari Luce has been an attention-grabbing addition to the luxury car world since its dramatic reveal earlier this year. Designed in a high-profile collaboration with legendary former Apple designer Jony Ive and renowned industrial designer Marc Newson, the all-electric five-seater introduces a completely brand-new visual language to Ferrari’s iconic lineup. Now, the Italian automaker has officially released pricing for the Luce, and the vehicle will cost significantly less than originally expected by automotive analysts and enthusiasts alike.

When Ferrari initially pulled the cover off its first-ever production electric vehicle, early European pricing estimates led experts to project a United States MSRP hovering around $640,000. However, Ferrari’s official announcement confirms that the Luce will start at $560,800. This places the base price roughly $80,000 lower than initial projections.

Despite the welcome discount, the Luce remains a monumental financial investment. It currently stands as the most expensive five-seater production car on the market today, exceeding even the ultra-luxurious Rolls-Royce Cullinan in its highest trim level by about $50,000.

There is an incredible amount of engineering and design packed into the Luce’s controversial and boundary-pushing package. At the heart of its performance capabilities are four distinct electric motors, assigning one dedicated motor to each individual wheel to achieve precise, instantaneous torque vectoring and all-wheel-drive capability. Together, these motors churn out a staggering 1035 horsepower. Interestingly, despite the presence of steering-wheel-mounted paddle shifters, the Luce features no traditional transmission. Instead, drivers use the paddles to adjust on-demand torque delivery and fine-tune the regenerative braking levels to suit their driving style on the road or track.

Ferrari claims that the Luce can rocket from zero to 62 miles per hour in a blistering 2.5 seconds, matching the acceleration pedigree expected of the Prancing Horse badge. Energy storage is handled by a substantial 122-kWh battery pack, which is projected to deliver an estimated driving range of about 280 miles based on strict EPA testing standards. Aerodynamically, Ferrari asserts that the Luce achieves a lower drag coefficient than any of the brand’s other road cars, helping maximize both efficiency and high-speed stability. Physically, the electric vehicle sits about two inches longer and two inches lower than the Ferrari Purosangue SUV, giving it a sleek, low-slung stance that challenges traditional SUV and sedan proportions.

The Luce carries a long list of historical firsts for Ferrari. Beyond the monumental shift to a fully electric powertrain, the vehicle wears the largest wheels ever fitted to a roadgoing Ferrari. Inside the cabin, it accommodates three passengers in the rear thanks to the automaker’s first-ever rear bench seat configuration, shifting the interior packaging toward a more accommodating layout. Furthermore, rather than resorting to a synthesized internal-combustion soundtrack—a common practice among modern electric vehicles—the Luce utilizes a patented sound system designed specifically to acoustically amplify the authentic mechanical noise generated by the rear axle.

When European pricing first emerged, the expected $640,000 price tag cemented the Luce as an ultra-exclusive toy for the world’s most elite collectors. At the revised official price of $560,800, the entry point is still vastly more expensive than the average single-family home in the United States. However, elite members of the Ferraristi who had already budgeted for the higher estimated figure might now find themselves with some financial breathing room. With an extra $80,000 saved, a buyer could theoretically secure a Luce and still have enough capital left over to purchase a second, slightly less exorbitant vehicle for daily driving duties.

Prospective buyers and automotive enthusiasts won’t have to wait indefinitely to see the vehicle on domestic soil. The Ferrari Luce is officially scheduled to reach the United States market in the second quarter of 2027, bringing a radical new chapter of Italian electric performance to American roads.